"In France Ads Aim at Heart, Not Wallet."
This article was SO interesting for me as my major is Art Direction. It included a bit of advertising history from different countries and explained how ads all over the world are different based on culture. It mainly focused on French advertisements and Parisian culture.
President Nicolas Sarkozy banned commercials from four stations to improve programming. If OUR president were to ban commercials, we would all be thinking, "WHAT?!?!" But as this article explains, "American commercials go from the head to the wallet, British ones from the head to the heart, French, from the heart to the head." Commercials didn't start airing in France until 1968 because the French felt that ads were sleezy and corrupt. They were seen as tools of manipulation. There, it is forbidden to bash competitors and those "CALL THIS NUMBER NOW" are illegal (except in very special situations). Commercials in France are extremely liberal and really do seem to target the free spirited hearts of French citizens rather than their wallets.
In France, ads are seen as a true artform and in this article are compared to literature and music.
Another reason why I should move to Europe after college. =]
http://www.nytimes.com/2009/02/19/arts/design/19abroad.html?pagewanted=1&_r=1
About Me
- Anna Lyons
- Hello! I'm Anna. I'm 21... almost! Monday morning around 3 a.m., I made a life changing decision: TO CHILL THE HELL OUT. My major is art direction, and I'm not even sure that's what I really want to do. I've had a job since I was 13. Not anymore. I was taking 21 hours this semester, now I'm taking 12. My hair is curly, very, but I always straighten it. I'm gonna let it be free more often. I now plan to dedicate a day a week to explore the world, more specifically, art. I could go on and on with my new attitude, I love it. I'm excited. I'm hispanic. My family is from Spain. I don't have a lot of family here but it's ok 'cause I get to visit Spain almost every year. My favorite color is purple, I like green too. I'm an outgoing person. I'm open to all opinions and views, though I may not agree. I always find myself asking "why?" to the point that I annoy myself because I can't just accept that "it's just how things are." I start everyday with a lil Bob Marley and the Wailers.
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